People don’t buy what you do, they buy why you do it.” – Simon Sinek The talk since has achieved over 1M views and is well worth your time if you haven’t seen it already. In a famous Ted Talk given in 2009, Simon Sinek explained what he called the Golden Circle where he presented the idea that one reason companies like Apple could be so consistently successful is because they did everything in light of a broader purpose or meaning which he called Why. It’s all about why Apple made the Watch to begin with.

Surprisingly the answer has nothing to do with specs and features. The bigger question that’s worth exploring with this situation is why is the Apple Watch so well received in the first place?

Crossing The Chasm Concept Summary (scroll to end of article).Innovation Lessons from Steve Jobs and Apple.Songs from the Apple Music catalog cannot be burned to a CD. iTunes-compatible CD or DVD recorder to create audio CDs, MP3 CDs, or backup CDs or DVDs.Internet connection to use Apple Music, the iTunes Store, and iTunes Extras.Screen resolution of 1024x768 or greater 1280x800 or greater is required to play an iTunes LP or iTunes Extras.To play 1080p HD video, a 2.4GHz Intel Core 2 Duo or faster processor, 2GB of RAM, and an Intel GMA X4500HD, ATI Radeon HD 2400, or NVIDIA GeForce 8300 GS or better is required.To play 720p HD video, an iTunes LP, or iTunes Extras, a 2.0GHz Intel Core 2 Duo or faster processor, 1GB of RAM, and an Intel GMA X3000, ATI Radeon X1300, or NVIDIA GeForce 6150 or better is required.To play standard-definition video from the iTunes Store, an Intel Pentium D or faster processor, 512MB of RAM, and a DirectX 9.0–compatible video card is required.PC with a 1GHz Intel or AMD processor with support for SSE2 and 512MB of RAM.

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